El Cuarto Sentido

Brand Strategy Consultation

Independent Brand Audit & Digital Strategy with a premium scent-branding house that creates sensory experiences for brands including El Palacio de Hierro, Hotel Camino Real, Kimpton Hotel Masaryk, Mercado Libre, and public figures such as Diego Boneta and Martha Debayle. The engagement focused on evaluating the brand's positioning across its digital touchpoints. I analyzed its social presence, brand voice, visual identity, and website experience to identify opportunities for stronger alignment with a luxury audience. The final strategy included recommendations for content direction, messaging, customer journey improvements, webpage structure, and conversion optimization, culminating in an executive brand audit presented to the founders.