TRESemmé | UGC Campaign

TRESemmé | UGC Campaign

Created a fashion-forward UGC video for TRESemmé inspired by the polished, editorial aesthetic of The Devil Wears Prada in accordance to the premiere of the sequel. Using a Miranda Priestly-inspired creative direction, I showcased the brand's anti-frizz product through a premium storytelling approach and trend-driven references. The content was designed to capture attention quickly while reinforcing the product's performance in an elevated, aspirational way. My role: Creative concept, scripting, filming, styling, editing, and on-camera talent.